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10x faster than Amazon at 2.7 million viewers.

09/07/2016

Who

The Hamburg high-tech startup Baqend – a database research spinoff from the University of Hamburg – makes the world's fastest web and app platform available to the public.

What

A single-page webshop was developed for the Stryve GmbH. Responsiveness and extremely low page loading times under high load were the key requirements to handle user interest during Stryve's TV appearance on "Die Höhle der Löwen" (the German version of "Shark Tank").

Result

The webshop could handle the 3,4 million requests during the show with ease and had more than 80% idle resources at all times, even under peak load. Consistent page loading times of less than 1 second and a conversion rate of 5% were achieved.

Where

The webshop is critical for turning visitors into paying customers of the Stryve GmbH during their TV appearance on "Die Höhle der Löwen" (the German version of "Shark Tank").

How

This success story was made possible by recent research results in the areas of web caching and NoSQL databases at the University of Hamburg as well as by the commitment of the company Baqend and its partner web agency Lemundo. It is further impressive evidence for a strong Internet tech community in Germany.

Facts on the shop:

  • 3.4 million requests
  • 300,000 visitors
  • 50,000 concurrently active users
  • 20,000 requests per second at peak
  • 98.5% cache hit rate
  • 3% server load
  • 7.8% conversion rate
  • < 1 second page load time
  • 0 downtime, failed requests

What is the backing technology?

The shop is built on Baqend and therefore automatically based on algorithms that bring data closer to users. The technology uses caches, e.g. the browser cache, in a new way to accelerate requests by an average of 10x. In contrast to traditional caching, Baqend can store arbitrary data and still update it in real-time. In the thinks shop over 98% of the requests are served by caches. Nonetheless, products can dynamically be deactivated within seconds.

Press Contact

Felix Gessert
felix.gessert@baqend.com

Download the Baqend Press Kit with logos, team images, press mentions and background information.

Baqend GmbH
Vogt-Kölln-Straße 30
22527 Hamburg
Deutschland

Graphics

Google Ananlytics Recording
Fastly Dashboard Recording
Infographic for the Google Page Speed of the shops